Do you make treasuries on Etsy? Treasury is Etsy's ever-changing, member-curated shopping gallery, where you create and share lists of items. If your list is beautiful and diverse enough, it may be featured on Etsy's home page.
If you're featured on the home page, thousands of potential buyers will see your shop's name and the featured items. Even if it doesn't get to the front page, it still reaches many other people who might never have seen your shop -- including those shops whom you've featured. What an effective and free marketing tool!
Some of the treasuries are fun and clever; some are gorgeous and organized by color. There are only a few rules to follow -- you can't feature any of your own items, and you can't feature more than one shop. It's a good idea to pick a relevant theme or one Etsy has tagged as "hot".
As a member of the Etsy Vintage Team, I made this treasury yesterday:
You Are So Not My Type -- A vintage look at what you don't want to hear on Valentine's Day
This treasury list is embedded right in my blog, so if you want to check out any of the items, just click on the image and it will link you right to the Etsy store with that item. You can get your own Etsy treasury HTML generator free here from the very techno savvy and generous-with-his-knowledge Martin at Whale Shark Websites.